CRM Manager

Sector: Consumer
Level: Manager
Location: London
Consultant: Jill Smethers
Salary: £50000 - £60000
Job Ref: JO-2303-3416

We are delighted to be partnering with a fast-growing health and wellness brand whose aim is to redefine the industry with ground-breaking products. They have an exciting opportunity for a talented CRM Manager to join their team, either on a fixed term contract or a permanent basis. Reporting to the Head of CRM, you will manage end to end customer email communications, in addition to leading regular analysis, insight and reporting on the success of their CRM activities.

You will have worked in CRM, retention or Email Automation and will have previous experience in identifying key behaviours which drive customer loyalty, whilst enhancing customer segmentations to enable better understanding and targeting of a customer base,

To be considered for this role, you must be immediately available and ideally have experience of working in a fast-paced start-up or scale up e-commerce environment.

Key responsibilities include

·    Managing email journeys, and ensuring they evolve through feedback and data learnings

·    Keep the CRM pipeline updated, and customer segments clearly defined

·    Managing the complete process: Email briefs, build and performance analysis

·    Implementing a rapid-pace test-and-learn program for emails and evolve through constant iterations

·    Defining OKRs and success metrics, track progress and measure impact on a per campaign basis and by month/quarter

·    This is predominantly an email-based role, however, being comfortable in creating a segmented program of omni-channel, customer engagement lifecycle campaigns & nudges are an advantage.


Personal Specification

·    Data mindset, able to read and gain insight from different data feeds and provide recommendations for improvement

·    A customer-first mindset, able to build compelling and captivating customer emails

·    Wide experience of email automation systems and how they are applied, A/B testing and

·    Ability to design and test HTML emails an advantage

·    Experience using Google Analytics

·    Subscription model experience would be of benefit

This is a London based hybrid role: 4 days office / 1 day wfh

tml Partners – specialist marketing headhunters. Over 30 years of marketing recruitment expertise.

As we receive such a high volume of applications, regretfully we are only able to respond to successful candidates.

tml Partners is an equal opportunity employer and places a high value on the strength diverse talent brings. We are open to all talent and ensure all candidates receive equal consideration for employment. We do not discriminate on the basis of any protected characteristic, including age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other attribute protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.

We wish you the best of luck with your search.

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