New Brand, Marketing and Creative Leaders for JP Morgan & Chase’s new UK Retail Bank

Case Studies

The US bank, JP Morgan & Chase, earlier this year announced their exciting plans to expand their retail banking proposition outside of the US, bringing a new, digital-only retail bank to the UK market, code-named “Dynamo”. This new digital bank has hired over 400 people in the UK, namely London and Edinburgh and will come to market initially with a mobile checking account, but may well expand into a wider slate of products for B2C customers. Please click here to read more about their announcement.

Having recently acquired UK robo-adviser Nutmeg, JP Morgan & Chase are on an exciting journey of growth and expansion. Emma Morrison and the Financial Services team at tml Partners have had the pleasure of supporting them on a number of hires across Marketing and Communications.

Initially, Emma had the pleasure of working directly with JP Morgan Chase to support their urgent need to appoint an interim Marketing Lead to focus on brand management, before thereafter placing a Head of Marketing and Creative Studio Lead. Their interim assignment was a key hire for the business, acting as a core member of the Marketing Leadership Team, reporting to Deborah Keay, Managing Director.

Seetal Fatania joined the business in March 2021 as Interim Marketing Lead and commenting on her experiences of working with tml Partners she said:

“Emma Morrison and the team at tml have been phenomenal throughout my job search. From my first experience of meeting Malisha to then working with Emma to find my current role, they have been extremely supportive, professional and responsive to any queries and advice needed on my CV and the application process. The quality and attention to detail during my interviews, alongside the due diligence and information provided, was outstanding throughout every stage and helped set me up for success. I have really appreciated the mentoring, support and time spent with me not only during the negotiation stage but their after-care too, checking in at every milestone of my new role. They were behind me all the way and I cannot recommend them highly enough! Thank you.”

Clare Castell joined the business as Head of Marketing, Executive Director in July 2021 and Stuart Addy joined the business in August 2021 as Creative Studio Lead and added the following:

“I worked with Emma Morrison at tml Partners a couple of months ago when looking for a new opportunity and she took the time to really understand me, my experience and the ambitions that I had for a new role. She then presented me to one of her clients and offered great initial feedback and then coaching through a couple of rounds of interviews with senior leadership at the hiring company, giving me detailed background information on the company, the opportunity as she saw it and the people that I met. She was open and honest, keeping me fully up to speed with the recruitment process, even while she was OOO on annual leave! (Sorry). It was a privilege working with her and I would whole-heartedly recommend her and tml Partners to anyone in my network. I look forward to thanking you in person, f2f, rather than via Zoom!”


tml Partners is an international executive marketing recruitment firm specialising in senior marketing appointments up to board level, across marketing, business development and corporate communications.

As a specialist financial services marketing headhunter, Emma Morrison is currently partnering with leading and high growth clients to support the best in class development of in-house marketing, innovation, communications and digital functions – working across both permanent and interim briefs.

To learn more about how Emma and the team at tml Partners can support the growth of your marketing function, please get in touch at

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